Having made its name welcoming Chinese tourists to the UK, China Holidays wanted to attract more visitors from the UK. The brand message was to ‘Discover your China’. We devised an alluring campaign identity and a brand new brochure to launch it. Rich colours, iconic imagery and an imaginative visual approach reflect the personalised holiday experience awaiting travellers. Culture, colour and texture, all in a highly readable, enticing format – our little piece of Chinese magic is bringing the Far East to a far wider UK audience.
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