Flight Centre - Cubiquity Media

REACHING NEW HEIGHTS

Conception

Thanks to our blend of retail marketing skills and proven experience in delivering both traditional marketing collateral and in-store digital media animation and video, we were invited by the Head of Creative at Flight Centre to help design, develop and deliver their new digital hyperstores strategy. After a full review of the existing assets, we felt that key to our vision was cost-effectively creating engaging and original content across all channels, while inspiring travellers around the world to fly to new heights. While most travel agents rely on third party content (especially for motion graphics and video) we were determined that our solution was to be entirely brand owned, even when working with third party assets.

Creation

By cleverly updating existing assets alongside brand new animated content, we produced a CMS suite of re-branded destination, resort and product sales templates and partner marketing guidelines for the external facing windows, alongside more immersive, 40-second destination pieces to be shown in store, where dwell times were longer.

Culmination

Manned by experienced sales teams, and fully supported by our range of print-on-demand postcards and the latest multi-screen flight offers, the new Flight Centre flagship stores now offer a mix of exotic destinations, interactive engagement and up-to-the-minute retail pricing information, underpinned by valuable advocate insight via streamed social content.

Head of Creative, Andrew Sproule, was glowing in his praise: “To facilitate the transition from traditional static window displays to large format digital, it was imperative that we were able to produce and deploy inspirational, engaging and relevant-rich content from the get-go. This is where BigKid stepped in. They were able to rapidly design, develop and produce a suite of unique animations that highlighted the breadth of our product range, our brand heritage and our social media presence. A truly immersive, Flight Centre hyperstore experience.”

Key to our vision was cost-effectively creating engaging and original content across all channels, while inspiring travellers around the world to fly to new heights.