Sometimes a great idea is rooted in technology, at other times it is the creative that shines. Our job is to bring these two worlds together.
This bespoke direct mail campaign perfectly and powerfully combined technology and creativity. We designed the Broadcast Mailer in magazine format, printed to the highest standard with carefully integrated streamed content − and because the data and stream already existed, it was a clever and cost-effective way to target Taylor Wimpey’s different audiences. The quarterly magazine features a range of cover styles, valuable insights and bespoke buyer resources, alongside geo-local site content. Streamed pricing data means customers view the very latest, up-to-the-minute deals. The high-quality print format ensured that the magazine-style presentation was maintained across the whole of the user experience. Results show Taylor Wimpey is getting its messages about the right products to the right people at the right time.
Contact us and we’ll share our love of being creative with data with you.