As the world’s leading non-bank foreign currency provider, Travelex needed to stay ahead of a new breed of competitors and retain its market share in the battle for retail supremacy and online product differentiation.
Our starting point was to review Travelex marketing procurement practices from top to bottom. After we had investigated everything from briefing to operational sign-off, from centralising the overall process to reducing waste and improving on lead times, we trained our own team of brand ambassadors. These became Travelex experts on creative consistency, colour management, quality control and process.
Secondly, the focus was the Travelex brand. Whilst recognisable, it needed a more coherent and vibrant voice that would stand out, not be drowned out, by the competition − from visual presentation to the delivery of key propositions. Our creative team devised a series of stunning ideas that delivered real impact in the marketplace. And our roster of highly-trusted, 24-hour turnaround print experts were committed to the most ambitious production and multi-site distribution schedules we have ever put in place.
Within 12 months we helped reduce Travelex’s retail budget considerably. This gave the client more time and money to focus on online market channels, while we concentrated on the consumer-facing visual theatre and developing walk-up store sales. Our well-crafted creative and incisive ideas had real cut-through. So successful, in fact, that this is now the retail blueprint across Travelex operations in Europe, the Middle East and Africa.