Miele is a global leader in premium domestic appliances and commercial equipment, known for its focus on quality, innovation and sustainability. For its annual presence at the Euronics Trade Show, Miele wanted an exhibition stand that would showcase its latest product innovations while staying true to its sustainability commitments. Cubiquity and Bigkid were brought in to deliver a creative, practical and reusable stand solution.
The challenge
Miele needed an exhibition stand for the Euronics Trade Show that showcased its latest product innovation while reflecting its premium brand, sustainability values and commitment to reducing unnecessary waste.
The brief also had to balance a fresh creative direction with the reuse of existing stand materials to reduce waste and cost. The reused materials still needed to look high-end, intentional and on brand rather than recycled for the sake of it.
The solution
Over eight weeks, Cubiquity and Bigkid worked closely with Miele to move the project from brief and design through to production. Bigkid created the themed stand concept and supporting sales cue cards, while Cubiquity managed the practical delivery to make sure every element was ready.
The team kept delivery on track through regular progress calls and a structured project plan, helping coordinate creative, production, venue requirements and installation.
The outcome
The final stand delivered a premium brand experience that reflected Miele’s quality, innovation and sustainability values. By reusing modular elements, the project helped reduce waste, support cost efficiencies and create a design that could be used again for future events, including an upcoming Currys exhibition. Miele’s team also had a polished, practical space to showcase products and engage retailers and distributors with confidence.
Key points:
Sustainable: Repurposed materials used previously reduced waste and costs
Impact: Premium stand experience strengthened brand engagement
Confidence: Smooth delivery helped teams present confidently
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