How could we increase footfall and conversion at on-airport stores and pods, with more relevant products and offers? Currency exchange company Travelex came to us to find an answer to this conundrum.
We had to rip up the rule book and re-imagine how Travelex could interact more with its customers, turning catch-all communications into concise, targeted messages across their proposed new interactive stores. We created a suite of animated digital POS and branded content screens and applied them to an internally controlled CMS platform that was then cleverly linked to flight tracking software. This solution provided us with real-time arrival and departure information, and an easy-to-update system that could adapt to greet both an incoming flight from Dubai with culturally appropriate messages in Arabic, or an outgoing through-flight from Paris to New York with Dollar deals in French and English.