H&T Pawnbrokers is a well-known UK retail brand with a large store estate and a need for consistent, practical in-store presentation. Cubiquity supported H&T with a seasonal window display project, helping develop and roll out honeycomb decorations that would enhance store environments, complement existing promotions and create a more unified look across its nationwide network.
The challenge
H&T needed a consistent seasonal display solution that could work across its store estate, where individual branches were decorating in different ways and creating uneven presentation across the network. The marketing team wanted greater control over seasonal activity, with a practical rollout that could support varied store environments without competing with existing promotional messaging.
The solution
The project explored a range of creative formats, from vinyls to inflatables, before H&T selected honeycomb decorations that could suit spring, summer and autumn campaigns.
The decorations were tailored to H&T’s store requirements, creating a one-size-fits-all approach for all their nationwide stores.
With overseas sourcing adding longer lead times causing the rollout to shift from spring to summer. Contingency planning kept the project moving and ensured decorations arrived on schedule.
The outcome
H&T received a display-ready seasonal solution that could be rolled out consistently across its store network, helping branches create stronger window displays without disrupting existing promotional activity.
The project supported greater brand consistency across the estate and gave the marketing team useful learnings around sizing, sourcing and lead times, helping shape more efficient planning for future seasonal campaigns.
Key points:
3,000 Units produced for each seasonal decoration
283 Stores reached through one consistent rollout
produced for each
seasonal decoration
reached through one consistent rollout
in sales year on year in the first two weeks of launch
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