The challenge
The stand needed to create strong visual impact and encourage participation within a fixed budget and tight installation and de-rig schedule. The P ZERO (PZ5) had to remain the clear focus, while the activation needed to support the British Masters partnership and work within a 360-degree space. The stand also needed to communicate Pirelli’s sustainability commitments.
The solution
Bigkid developed a bold, premium stand concept centred around the P ZERO (PZ5), using strong product imagery and graphics throughout the space. A moss wall replaced the originally considered live wall, creating a distinctive natural feature aligned with Pirelli’s sustainability focus. A golf activation supported the British Masters partnership, while Bigkid coordinated transport, production and the activation team.
The outcome
The completed stand gave Pirelli a confident and well-positioned presence at the Kwik Fit Conference. The P ZERO (PZ5) was clearly showcased, while the moss wall and golf activation created a distinctive visitor experience. The activation gained traction with attendees and was well received by the client, demonstrating how product focus, sustainability and partnership-led engagement could work together within budget.
Key points:
Premium — A bold 360-degree stand made Pirelli unmissable.
Focused — P ZERO (PZ5) took centre stage.
Sustainable — Sustainability became a key part of the experience.
Active engagement — Golf activation gave visitors a reason to stop.
Client confidence — The stand was bold and delivered against the brief.
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