The challenge
Regional teams were sourcing new home gifts in different ways, often from separate suppliers and sometimes through personal credit cards. This created inconsistent spend, added admin and made quality harder to manage. The issue became visible on social media, where customers shared different gifts or raised concerns when nothing was received.
The solution
Cubiquity created a single online portal with bronze, silver and gold gift options aligned to different house values. The catalogue brought together luxury brands, from home fragrance to food hampers, alongside nature packs to support Taylor Wimpey’s sustainability goals. The solution also improved audit trails, compliance, cost control and consolidated invoicing.
The outcome
Taylor Wimpey gained a simpler, more controlled gifting process that gave regional teams a consistent way to order. Better pricing, clearer approval routes and a wider choice of premium gifts helped reduce admin while improving the customer experience. The approach also strengthened brand perception across social channels, where gifting had previously highlighted inconsistency.
Key points:
23 regions Consistent gifting across regional teams.
3 tiers Gift options matched house values.
1,000+ Nature packs delivered first month.
Consistent gifting across regional teams
Gift options matched house values
Nature packs delivered first month.
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Cubiquity has joined the UN Global Compact, strengthening its commitment to responsible business, sustainability and ethical supply chain practices.
