The client challenged us to realise the aspirations of a new communication strategy and to better reflect Cambian as one of the UK’s fastest growing private healthcare companies.
When designing the new Cambian website and its suite of 150 marketing materials, we replaced the clutter and noise with an energetic and vibrant voice. Our open-minded approach led us to create varied vehicles for messages, including infographics, visualisations of key stats and storytelling devices for reaching out to parents, friends and carers. With its new, coherent identity, Cambian’s profile among healthcare professionals at last matched its growth, capabilities and market position.
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